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Peloton
The problem: Peloton needed to revamp their welcome series for their bikes, treads, and new product launches. They hoped to engage and retain interested customers and convert them to members.
The Solution: Use highly targeted emails to call out features and workouts that appealed specifically to casual gym goers, performance athletes, and the people in between.
Deliverables: 20 campaigns, 135 emails, 36 hurricane banners, 40 cross-sell modules, innumerable gifs.
(Tread was my favorite to write for, so that's what's shown here.)
Copy: Sibyl Muñoz
AD: Eli Pérez
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