Sibyl Muñoz

The problem: Lindt is highly regarded but consumers were selective about who to give it to, and some saw it as old fashioned. Our German agency needed help finding new ideas to push the client.

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The Solution: Define a clear role for the Gold Bunny at Easter for 4 different demographics, both as a symbol of togetherness and as an enabler of new memories and traditions.

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Deliverables: 4 concepts to push the client out of their usual comfort zone, while still delivering on the ask. (And it worked, one of these made them VERY uncomfy.)

 

Copy/Big Ideas: Sibyl Muñoz

Images: ChatGPT