Sibyl Muñoz

The problem: PNC wanted to entice customers to choose and then use their debit affinity cards.

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The Solution: Really speak to the fans of teams, show them we understand their traditions and devotion to their cities. 

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Deliverables: 5 highly targeted emails, and a campaign that was so effective they had to turn it off because they ran out of cards.

 

Copy: Sibyl Muñoz

AD: Isabel Alvarez