"Book as an advisor, check in as a guest"
"For those who know that a small touch, goes a long way"
"Things have just gotten easier for those who help make memories. Special advisor travel days and personal liaisons are just the start"
Hyatt
Spec work
The Problem: Hyatt wanted to increase Travel Advisor bookings at their hotels
The Solution: My group revamped their plan to add more perks for the advisors, we gave them bigger discounts twice a year for "Advisor Travel Months", personal 24/7 liaisons, and a huge advisor event in April.
Deliverables: Three print ads, banner ads, Facebook ads, two press releases, and two direct mail pieces.
(Click on the images to get a closer look.)
All the art direction and copy was done by myself. (I actaully taught myself how to use inDesign in 2 days in order to make those print ads.)