The cover to our campaign, with our tagline. #UnapologeticallyBetter
Print ad 1
Print ad 2
Print ad 3
"Giving you excellent Thanksgiving talking points that aren't related to your sad personal life."
"You have no clean shirts, but you DO know how the NASDAQ is doing today."
"You can't even find an internship, but you know about a lot of other successful people."
"The next time your mom asks how your job search is going, tell her about how the tech industry is shifting. And then ask her if she's figured out how to check her voicemail yet."
The storyboard to our commercial.
Click the word doc to read the script.
WBEZ- NPR Chicago
Spec Work
The problem: They wanted to drive listenership with millennials.
The Solution: Level with them. My insight was this- millennials are a mess, but we'd like to think we've got it together. So if everything else in your life is going wrong, at the very least, you've got some knowledge from listening to NPR. We also added a touch of nostalgia by making a microphone version of Microsoft's "Clippy", who I then turned into the snarky best friend you never knew you wanted.
Deliverables: 3 print ads, an instagram revamp, and a TV commercial.
(Click on the images to get a closer look.)
All copy was done by myself. Art direction was done by Felipe Martinez.